Curel. Driving awareness & sales with limited budget
To reverse a decline in sales and top-of-mind awareness with a limited media budget
Sprinkled emotion into a rather cold therapeutical lotion category in delivering a not-only functional new brand message: "The end of dry skin. The beginning of so much more" and working with personal and approachable influencers
New campaign included a mix of branded content, influencers’ content and social posts, activated at influencers‘ seasonal high times and around the brand’s sampling and promotional initiatives. Content was pushed through minimal media buy.
Set up strong graphic and color codes and pushed the brand's latest innovation to stand out
Brand strategy, consumer research, Influencer sourcing, negotiations and legal support, Branded online content, Influencers' social media and blog posts, Live facebook event with dermatologist
Work done at Arnold Wordlwide