Curel. Driving awareness & sales with limited budget

 
 
 
 

CHALLENGE

To reverse a decline in sales and top-of-mind awareness with a limited media budget

 

MOVE

  • Sprinkled emotion into a rather cold therapeutical lotion category in delivering a not-only functional new brand message: "The end of dry skin. The beginning of so much more" and working with personal and approachable influencers

  • New campaign included a mix of branded content, influencers’ content and social posts, activated at influencers‘ seasonal high times and around the brand’s sampling and promotional initiatives. Content was pushed through minimal media buy.

  • Set up strong graphic and color codes and pushed the brand's latest innovation to stand out

 

WORK

  • Brand strategy, consumer research, Influencer sourcing, negotiations and legal support, Branded online content, Influencers' social media and blog posts, Live facebook event with dermatologist

  • Work done at Arnold Wordlwide