Danone Baby Nutrition. Building efficient global communications

 
 
 
 

CHALLENGE

To find synergies and build consistency for communications globally

 

MOVE

  • Established global processes based on business synergies between countries and educated teams

  • Highlighted best practices for the development and implementation of the advertising

  • Built global knowledge and buy-in within the company through roadshows and cross-country consumer research

  • Ensured cost and process efficiencies for the production of global campaigns

 

WORK

  • Global brand strategy and consumer insights, Brand book for global Marketing teams, Coordination of the implementation of the advertising globally, Multiple TV and Print campaigns development

  • Work done at BETC, Paris