Jergens. Changing the brand's perception

 
 
 
 

CHALLENGE

To reverse the aging brand's perception.

CONSUMER TRUTH

Beauty stops at her hair and face. She talks about beautiful skin as being her true-self but never mentions it as part of her beauty routine.

MOVE

  • Jergens, You're more than just a pretty face.

  • A new brand strategy and campaign designed to drive attention to her skin beauty.

  • Leveraging the charisma and humorous personality of the movie celebrity, Leslie Man, to boost the new brand image

  • Redefining the brand’s communications with an upbeat and distinguishable brand’s tone of voice and look & feel

  • A series of TV commercials, Print ads and Comedic videos and gifs designed to the brand’s social media

  • Dedicated content for Snapchat targeting younger Millennials for the launch of the latest Jergens Instant Sun

WORK

  • Consumer research and positioning support, Brand strategic and executional guidelines, Briefing and coordination for the development of online content series , snapchat ads, digital banners, TV, Print and Radio ads and Corporate videos for internal sell-in

  • Work done at Arnold Worldwide.