Jergens. Changing the brand's perception
To reverse the aging brand's perception.
Beauty stops at her hair and face. She talks about beautiful skin as being her true-self but never mentions it as part of her beauty routine.
Jergens, You're more than just a pretty face.
A new brand strategy and campaign designed to drive attention to her skin beauty.
Leveraging the charisma and humorous personality of the movie celebrity, Leslie Man, to boost the new brand image
Redefining the brand’s communications with an upbeat and distinguishable brand’s tone of voice and look & feel
A series of TV commercials, Print ads and Comedic videos and gifs designed to the brand’s social media
Dedicated content for Snapchat targeting younger Millennials for the launch of the latest Jergens Instant Sun
Consumer research and positioning support, Brand strategic and executional guidelines, Briefing and coordination for the development of online content series , snapchat ads, digital banners, TV, Print and Radio ads and Corporate videos for internal sell-in
Work done at Arnold Worldwide.