Daddy Sugars. Elevating perceived value in a commoditized category



To stand out and elevating percieved brand's value in the highly commoditized category, the is the sugar category



  • Leveraged the brand's playful personality and actual heritage for bringing innovations to the category in order to build brand preference
  • Launched a campaign based on impactful creative idea and codes: The Pink Invasion, spreading the brand's pink color code and contagious happiness in the city and in the winter to strike hard and leave a mark 



  • Creative development, Print production, Street activation ideas
Marielauredavy Davyfood