Truvia by Daddy. Launching a product in a new country

 
 

CHALLENGE

To launch in France a type of product (Stevia) with a US brand partner (Truvia), both unknown to the French consumer

 

MOVE

  • Used the endorsement of the well-known french brand, Daddy, to introduce the new brand and product, naming it: Truvia by Daddy

  • Creatively tackled the challenge of building-education-without-becoming-boring by developing short comedic films featuring humorous anthropomorphic birds

 

WORK

  • Brand and naming strategic support, Coordination of the creative development and production of the animated films

  • Work done at BETC, Paris