Côtes-du-Rhône wines. B2B Wine & Art tasting events

CHALLENGE: 

To refresh the perception of the Côtes-du-Rhône wines amongst the B2B target and push listing in primary and secondary markets

 

MOVE: 

  • Series of B2B wine & art tasting events across the country
  • Leveraging the Côtes-du-Rhône collaboration with London-based artist Joe Cruz 
  • Infusing a relaxed afterwork atmosphere in contrast with traditionally more formal tasting set ups 

 

WORK: 

  • Event production
  • Artist relationship