Côtes-du-Rhône wines. B2B Wine & Art tasting events


To refresh the perception of the Côtes-du-Rhône wines amongst the B2B target and push listing in primary and secondary markets



  • Series of B2B wine & art tasting events across the country
  • Leveraging the Côtes-du-Rhône collaboration with London-based artist Joe Cruz 
  • Infusing a relaxed afterwork atmosphere in contrast with traditionally more formal tasting set ups 



  • Event production
  • Artist relationship