Japanese Craft Beer. US west-coast launch strategy.
To emerge as a challenger on a US market dominated by the Local Craft Beer culture.
- Tagline: Japanese Craft Beer. Drink in a new language
- Position Japanese Craft Beer as a new kind of craft beer in tune with Millennials' Craft Beer drinkers lust for experience.
- Leverage Japanese Craftsmanship, bringing it a modern and unexpected twist by adopting US Millennials creative codes
- Focused targeting both on the consumer and business sides to hit harder
- Hyper-local consumer marketing actions to optimize impact, visibility and ensure product accessibility
- B2B training, collabs and one-on-one meetings to push listing
- Online and Social Media platform building and management
- Media outreach, media and brand partnerships, PR coverage
- Consumer target definition and profiling
- Brand strategy development
- Creative concepting for events, media/brand partnerships and B2B activations
- Internal teams coordination